Golden Square

Greener Shopping.

The Brief

As part of our initial pitch for Golden Square Shopping Centre Warrington
(commonly known to its customers simply as 'GS'), we were briefed to propose a long-term campaign concept to promote the centre's green credentials and its commitment to achieving a net zero future, while also giving its retailers a 'shop window' to promote their environmentally friendly products.

The Idea

Our 'GS stands for Greener Shopping' campaign is designed to work for GS on both a corporate and customer level and allows us to communicate the centre's many green initiatives in a fun, engaging way, as they work with local groups and schools to raise awareness of key issues such as recycling, reducing carbon footprints, greener travel, responsible consumption and biodiversity.