Pelé Soccer

Shop the beautiful game.

The Brief

Pelé Soccer in the United States is a unique retail experience for fans and players featuring official fan gear from 100+ clubs and countries around the globe, personalisation, high-end boots and equipment, lifestyle wear and exclusive Pelé merchandise. Our brief was to launch their new flagship store in New York.

The Idea

Pelé famously pioneered soccer in the US in the 1970s by joining the New York Cosmos. Our idea was to announce the store as his big return to the big apple, with creative twists on iconic NY imagery, including the Statue of Liberty holding aloft the Jules Rimet trophy.