Village Hotel Club

Pub & Grill Fanzone.

The brief

With huge, raised 4k screens guaranteeing unobstructed views from every seat in the house, stadium seating in-front of the main screen, special ‘footy food’ menus and great beer deals only available during live football, Pub & Grill at Village takes live sports to another level. Our brief was to create an overarching theme and positioning that elevates Pub & Grill above other pubs and venues showing live football.

The Idea

If you can’t get a ticket to the big game, where is the next best place to go? A fanzone, set up in host cities during the Euros and World Cup with big screens, food and beer and a great atmosphere. Our solution was to turn Pub & Grill into a Fanzone during all live football games… a branded archway at the venue entrance, bunting, music, games, the special ‘eat dirty’ footy food menu and the chance to sign up and win match tickets and loads of other footy merch!