Village Hotel Club

A new co-working concept for the new norm.

The Brief

VWorks is Village Hotel’s new business club concept that offers flexible membership, stylish meeting rooms and co-working spaces. We were tasked with developing a brand and identity that engaged business customers while retaining Village’s quirky and irreverent tone of voice, helping to elevate the brand above the tired and stuffy business offering of competitor hotels and meeting venues.

The Idea

To make it clear to business users that VWorks was a break from the norm - a place that sets its own rules and thinks differently about how people work. The result is a fresh looking campaign that complements the innovative look and feel of the venue itself.