Grabbing an opportunity by the baubles for Malmaison's latest Christmas campaign...
Our challenge was to put Malmaison at the top of people’s lists when it came to choosing a venue for their Christmas celebration. Competition is fierce at this time of year, so creating standout is vital. Mal’s biggest competitors tend to run with the usual festive cliches (‘The season to be jolly’, ‘Christmas all wrapped up’ etc etc), so we needed to create a campaign that communicated the Malmaison difference.
From its festive menu and cocktail list, to the decor at each of its hotels, Malmaison likes to do things with a twist. So we identified the chance to create a Christmas campaign with a twist. Using the 2018 visual trend of ‘glitching’, we took Christmas stereotypes and ‘glitched’ them into unorthodox Mal images. Santa became a dark-bearded young male, reindeers became hippo sculptures and the campaign was brought to life through animation and print.
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