When is a hotel not a hotel? When it’s a village hotel club, a venue with everything under one roof…
Village Hotel Club is a next generation lifestyle hotel. Rooms filled with the latest technology, state of the art health and fitness club, modern business facilities, proper pub, grill and Starbucks. This contemporary mix of mini-brands needed a refresh of their overarching parent brand that would both communicate the cutting-edge style of the hotel, whilst communicating the individual sub-brands that make Village so unique.
Inspired by the slick lines and black exterior of the new Village Hotel buildings, this typography-led art direction underpins everything we create. A monotone colour palette acts as a neutral backdrop to the various, colourful sub-brands that make up Village Hotel Club. Brand messaging focuses on communicating that Village is much more than just a place to stay. It’s where you eat, drink, train, meet, work, sleep - all communicated with an inclusive, witty tone of voice and contemporary typographical style.
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